Crisis Management

Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens the organization or its stakeholders. Your brand reputation is the most valuable asset. A PR crisis can destroy any business or brand at any moment by putting the company at the risk of losing its employees, customers and other stakeholders. Unlike many developed enterprises, small or middle enterprises usually lack resources to develop a crisis management team or they don’t think they need it. However, when a PR crisis hits, have you ever thought about how you will respond to or who can respond to? 

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Every crisis situation is unique and, therefore, requires a tailored response. MEMO+ provides prompt PR crisis management solutions and training, which address the public immediately following the discovery of the crisis. By providing informative and factual responses, we make sure that detrimental rumors will not be spread through the media. MEMO+ uses 5S crisis management: Shouldering, Sincerity, Speed, Systematisation and Standardisation, to mitigate the damage. With sincerity, integrity and timeliness shown, your brand can resume good relationships with customers and media hence rebuild brand reputation. 

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Before being hit by a crisis, it is important that companies should always be prepared. The preparation must be continuous. Other than solving PR crises, MEMO+ also provides crisis prevention services. We help clients identify their top reputational threats, plan for the most likely scenarios, and develop internal and external crisis communication processes to prepare for crisis events in the future and empower your employees with crisis management training. With a crisis management plan that is regularly updated and reviewed, we can prevent almost 90% of the PR crisis from happening.