CORPORATE BRANDING
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We demonstrate unparalleled strategic capabilities in shaping corporate reputation, facilitating cross-border commerce, and executing high-impact market entries. MEMO PLUS empowers global enterprises, international trade partners, and market disruptors to build deep resonance within Hong Kong and the broader Asian landscape. Through meticulous stakeholder management and precision positioning, we architect comprehensive communications that drive commercial success and reinforce industry leadership.
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paycargo
MEMO+ successfully accelerated the regional debut of the acclaimed B2B logistics payment network PayCargo by orchestrating an integrated market-entry campaign that anchored its Asian expansion in Hong Kong. The PR strategy highlighted PayCargo’s exclusive alliance with smart solutions frontrunner Autotoll to spearhead the digital transformation of local supply chains. MEMO+ cultivated deep institutional credibility by securing backing from InvestHK, thereby reinforcing Hong Kong's position as a premier international transit hub. Through targeted corporate storytelling across business media, the activation spotlighted vital operational milestones—headlined by securing Cathay Cargo Terminal as the city's first air cargo facility to introduce this secure, cashless transaction interface—successfully converting cross-border business logic into a narrative of modern commercial leadership.
Thai Trade x Big C
In a strategic move to advance the global commercial presence of Thailand’s Department of International Trade Promotion, MEMO+ managed a high-profile retail launch for the "Taste of Thailand" campaign alongside major supermarket conglomerate Big C. Serving as a dynamic vehicle for economic diplomacy, the ceremonial rollout was headlined by the Deputy Prime Minister of Thailand and Hong Kong’s Secretary for Commerce and Economic Development. The initiative elevated brand equity through a strategic corporate signing event where Big C established comprehensive procurement memorandums with ten leading Thai merchant brands. Deployed across lifestyle, food, and financial media, the campaign translated this retail alliance into a relatable narrative of consumer trust, driving massive foot traffic to local flagship outlets.
MINI COOPER
Driven by a desire to champion ecological mobility across Hong Kong, MINI HK deployed the immersive "BIG LOVE" promotional exhibition at Festival Walk. Grounded in a strategic corporate social responsibility framework, the campaign successfully aligned consumer lifestyle choices with environmental preservation. MEMO+ brokered distinctive co-branding partnerships with established local eco-pioneers, creating limited-edition zero-waste travel accessories using recycled yarns with Laws Knitters and organizing reclaimed-wood design masterclasses with Start From Zero. By donating net commercial event proceeds to the environmental charity Redress to mitigate textile waste, the rollout seamlessly integrated local craftsmanship with the marketing push for flagship zero-emission vehicles, headlined by the all-electric MINI ELECTRIC.