CREATIVE PR
At MEMO+, we transform complex global ideas into high-impact cross-border conversations. Operating at the intersection of diplomacy, industry leadership, and immersive experiential marketing, we architect sophisticated communications frameworks that redefine brand storytelling. By deploying meticulous stakeholder management, precision positioning, and borderless media relations, we empower global institutions to command international visibility, ignite critical discourse, and reinforce Hong Kong's role as the definitive bridge for global collaboration.
The forest
Festive retail marketing reached a new creative milestone when THE FOREST shopping mall executed a cross-border collaboration with Taiwanese artist Wang Chien-yang for the global debut of the "Sneaker Head" Whimsical Gallery. Grounded in experiential strategy, the campaign successfully transformed a commercial venue into an immersive art destination directly anchored onto Mong Kok's distinctive street culture. The initiative generated substantial foot traffic and viral social media amplification through highly shareable, surreal installations, highlighted by a ceiling blanketed in ten thousand red shoelaces. This integrated consumer journey seamlessly bridged digital and physical touchpoints, merging body-painted live art, scannable QR-code retail incentives, and local calligraphic installations into a singular lifestyle experience.
CCF — HATS ON DAY 2024
Clinical thought leadership took center stage as the Children's Cancer Foundation (CCF), backed by funding from The Hong Kong Jockey Club Charities Trust, partnered with The Hong Kong Polytechnic University to stage the landmark "2023 Asia Child Life Symposium". Operating as a data-driven advocacy platform, the initiative leveraged stark regional analytical insights—exposing that only 9 certified Child Life Specialists currently practice in Hong Kong—to catalyze critical public policy dialogues. By convening over 300 international medical leaders across synchronized online and offline channels, the campaign successfully heightened institutional awareness toward integrating play-based clinical strategies and multidisciplinary care models into pediatric healthcare frameworks.
BYD - Reality show
Market urgency was seamlessly converted into unprecedented commercial momentum when BYD and its distributor Harmony Auto executed an agile tactical campaign ahead of the conclusion of Hong Kong's "One-for-One Replacement" tax concession scheme. Capitalizing on this critical regulatory milestone, the real-time PR narrative spotlighted logistical reassurance by heavily promoting guaranteed local inventory and launching a dedicated "Green Mobility Hotline" for rapid registration processing. This hyper-targeted positioning triggered a massive single-day surge of over 800 vehicle orders. The campaign successfully leveraged this consumer wave to introduce the upgraded 2026 BYD ATTO 3 family SUV, masterfully balancing premium value with technological innovation.