LUXURY, FASHION & ART
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At MEMO PLUS PR, we curate and elevate the most prestigious moments in luxury, lifestyle, and design. By seamlessly blending premium storytelling with strategic media relations, we transform high-society galas and avant-garde fashion showcases into world-class cultural phenomena. Our expertise ensures unparalleled market visibility and lasting brand prestige, celebrating visionary creators and Asia's most distinguished luminaries on the global stage.
Tatler
Representing the definitive highlight of Hong Kong's high-society calendar, the landmark "Tatler Ball 2024" at the Hopewell Hotel saw MEMO+ deploy an end-to-end media and event management framework. Anchored onto the inspiring thematic narrative "Ride with the Wind," the strategy transformed an elite gathering of 300 distinguished figures into a profound celebration of regional resilience and excellence. The campaign successfully amplified the prestigious Tatler Impact Awards across premier media outlets, spotlighting extraordinary social contributions made by exceptional visionaries, including conservation icon Dr. Jane Goodall, haute couture maestro Robert Wun, graphic design pioneer Henry Steiner, and eight outstanding local Paralympians. Concluding with the Diamond Award presentation to actor and philanthropist Louis Koo, this luxury brand architecture seamlessly integrated an ultra-premium sponsor network—including Chopard, HSBC, BMW, and Guerlain—to secure unmatched market visibility and cross-industry authority.
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FASHION SUMMIT
With a clear vision to position Hong Kong as Asia’s premier hub for conscious textile innovation, MEMO+ orchestrated a multi-tiered public relations campaign for Fashion Summit (HK). Funded by Create Hong Kong, this landmark environmental showcase convened global decision-makers, non-profit institutions, and academic leaders to discuss modern solution-driven blueprints. Held across high-profile platforms including the HKTDC CENTRESTAGE exhibition and the West Kowloon Xiqu Centre, the campaign spotlighted the creative works of 22 prominent domestic and cross-border designers. Our narrative framework illustrated the commercial viability of circular garments by profiling disruptive technical fusions, featuring INNOTIER’s antiviral textile engineering, SPARKLE COLLECTION’s Western interpretations of traditional Chinese cheongsams, and niche experimental label Vo-yage’s multi-purpose apparel structured to extend product life cycles.
CHINACHEM DOODLE ART
Placemaking took center stage across Chinachem Group’s flagship retail portfolio as MEMO+ orchestrated the strategic media campaign for the "Real Taste of Doodle Art" interactive exhibition. Operating as a collaborative public art debut between Nina Mall and the Hong Kong Arts Centre, this unique rollout was positioned within Tsuen Wan—a district celebrated for its vibrant street-food heritage. The PR narrative synthesized local culinary culture with interactive design to engage families and community members in mutual artistic expression. MEMO+ built institutional equity by highlighting Chinachem’s core corporate philosophy of balancing "People, Prosperity, and Environment" to create shared social values. By coordinating hands-on mirror painting workshops led by local artists and establishing a cross-industry partnership with homegrown craft beverage brand Mezzanine Makers to distribute custom art sodas, the campaign successfully transformed a neighborhood retail mall into a top-tier destination for civic connectivity.