NGO & EDUCATION
Dedicated to purpose-driven communications, MEMO PLUS empowers non-governmental organizations, public welfare groups, and educational institutions to amplify their social impact and foster deep community engagement. Through compelling storytelling and strategic event execution, we maximize the visibility of philanthropic initiatives and public health campaigns. Our tailored approach inspires meaningful public action, honors humanitarian efforts, and builds harmonious support networks across society.
Helping Hands
To optimize fundraising outcomes for elder-care non-profit Helping Hand, MEMO+ orchestrated an integrated pop-up activation for the "Loving Cookies" campaign at Hysan Place. Leveraging the immense cultural appeal of premier pop group MIRROR as honorable guests, the campaign seamlessly converted celebrity influence into measurable community goodwill. MEMO+ engineered a comprehensive media strategy—spanning rigorous pre-event pitching to active on-site press and interview coordination—securing 15 high-impact broadcast, print, and digital coverages that generated a phenomenal PR value of HK$1,838,310.00. This targeted execution amplified public awareness regarding elderly care while setting a new benchmark for agile, crowd-managed retail charity events.
YOT
MEMO+ launched the "46th Board of Directors Media Luncheon and Service Showcase" for Yan Oi Tong, directly aligning the organization's multi-sector capabilities with Hong Kong's priority livelihood policies. The campaign spotlighted pioneering public welfare solutions, including YOT's major Tuen Mun Light Public Housing operational milestone providing 1,850 units for grass-roots families. Through strategic press coordination, the activation amplified YOT’s socially innovative programs, successfully positioning its HK$300,000 public housing mobile Chinese medicine clinic deployment, school-based youth ice hockey training initiatives, and an interactive panda-themed citywide flag day across leading print and broadcast channels.
Red Cross
To maximize institutional prestige for the Hong Kong Red Cross (HKRC), MEMO+ executed a comprehensive public relations campaign for the landmark "18th Hong Kong Humanity Award" ceremony. Guided by the core messaging framework "Humanitarian Spirit Begins with Action", our creative narrative celebrated nine remarkable awardees who selflessly protected human dignity across local communities and global battlefields. MEMO+ engineered an end-to-end media engagement blueprint, positioning HKRC as a borderless leader in crisis response, international medical relief, and grassroots care systems. The press coordination successfully highlighted profound milestones—including frontline medical missions in Gaza and South Sudan, alongside local social enterprises addressing homelessness, geriatric foot care, and pediatric special needs.