ENTERTAINMENT & FESTIVAL
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At MEMO+, we don’t just promote events; we curate immersive, high-energy cultural movements. From sprawling animation festivals and electrifying fluorescent night runs to multi-generational family expos, we blend sensory creativity with meticulous media orchestration. By harnessing consumer data and deploying vibrant experiential strategies, we transform entertainment and festivals into landmark community experiences that capture the public imagination, dominate mainstream media narratives, and drive unparalleled audience footprint.
ACGHK
To amplify the visual spectacle of the Animation-Comic-Game Hong Kong (ACGHK) Cosplay Carnival, MEMO+ orchestrated a vibrant, high-impact cultural PR campaign. We managed targeted press relations, coordinated prominent stakeholder partnerships, and magnified cross-media storytelling. By positioning the carnival as Asia's premier celebration of youth subculture and IP innovation, our strategic media management attracted widespread mainstream and pop-culture visibility. The campaign successfully catalyzed explosive digital engagement and captured massive public foot traffic, cementing ACGHK’s reputation as an unmissable regional pop-culture landmark.
Night Run & IM MUsic Festival
For Hong Kong’s premier fluorescent evening athletic event, MEMO+ directed an integrated PR and community framework that seamlessly fused wellness with nightlife culture. By transforming the iconic harborfront into a glowing, multi-sensory fitness party, our experiential storytelling strategy captured the imagination of thousands of running enthusiasts, music fans, and content creators. We coordinated key media interviews, managed targeted influencer partnerships, and generated widespread mainstream press buzz, successfully cementing the festival as a landmark annual cultural attraction that completely redefines urban lifestyle events.
Children' s book fair
To elevate the Children’s Book Fair into a premier multi-generational edutainment experience, MEMO+ deployed a strategic lifestyle PR campaign. By highlighting the nostalgic integration of the historic Lai Yuen Carnival classic booth games alongside vast educational exhibitions, we crafted a compelling family-oriented narrative. Our data-informed media approach successfully engaged local and regional families, generating record-breaking visitor numbers. The campaign garnered substantial mainstream and lifestyle media coverage, highlighting MEMO+’s unique capability to transform traditional retail exhibitions into highly immersive family touchpoints.