IP BRAnding
Operating at the forefront of intellectual property, pop culture, and public sector innovation, MEMO PLUS crafts data-driven narratives that capture public imagination and set global trends. From launching premier international art toy exhibitions to executing intelligent technology rollouts, we seamlessly integrate cultural visionaries with dynamic market demands. Our strategic communications solidify Hong Kong’s position as the ultimate epicenter for creativity, technological advancement, and commercial innovation.
DESIGNERCONHK
Celebrating its historic 20th anniversary , the world’s premier art and design convention , DesignerCon, executed its definitive Asian debut by establishing its regional headquarters in Hong Kong. Our IP branding strategy amplified this mega-activation through the conceptualization of four distinct core sectors, anchored by the launch of the elite "Hall of Fame" and "The Cream of DCon" awards. To elevate collectable art toy culture into a high-reach public phenomenon, the campaign engineered disruptive lifestyle cross-overs , including a charitable "Pink October" platform championed by actress Lin Chi-ling. This multi-dimensional positioning bridged subcultures and mainstream entertainment , driving massive retail momentum and cementing the city's reputation as a world-class creative intellectual property hub.
BYD
To penetrate Hong Kong's entry-level electric vehicle segment , BYD and its distributor Harmony Auto deployed a market-disrupting product launch for the pure-electric ATTO 2 SUV. Strategically priced at HK$155,000 before tax , our brand narrative targeted younger demographics and urban families by highlighting tailored spatial efficiency and superior proprietary blade battery safety. MEMO+ reinforced this value proposition by positioning an unprecedented, non-transferable lifetime battery cell warranty as an industry benchmark. To cultivate sustained brand equity , the integrated launch fused an immersive pop-up experience pavilion with an experiential "BYD Family Day" community initiative , successfully converting transactional purchases into long-term customer advocacy.
LCSD
MEMO+ architected a sophisticated public relations master plan to revitalize the public footprint of Hong Kong’s Leisure and Cultural Services Department (LCSD). Driven by real-time technology and rigorous social media sentiment monitoring , the campaign modernised traditional civic programming across major regional festivals. We transitioned static government exhibitions into highly shareable, interactive experiences , introducing hands-on artifact-led workshops, behind-the-scenes masterclasses, and viral short-form digital entertainment. By activating a structured partnership program across distinct influencer domains , the strategy successfully expanded institutional visibility and re-engaged younger, cross-border demographics with local cultural heritage.